

It ranges from 1-99, with 99 being the riskiest. The score indicates the risk level for a given transaction based on data linked to other transactions. Specific attributes of the physical device from which the order was placed, including language settings, time zone settings, and other user-selected elements.Number of unique payment tokens, device IDs, or emails associated to the Persona.Some of the data elements that can impact the value of the score are as follows: The score is calculated by analyzing these data elements via a proprietary mathematical algorithm. In real-time, Kount derives over 200 data elements from a Persona that provide insight into the risk of a transaction. Persona Technology is optimized to filter outdated transactions to ensure that a Persona represents current activity limited to the last 14 days. Persona is not a static medium but rather they are created and updated in real-time as transactions are submitted to Kount. Identifying a PersonaĪ Persona is a set of transactions linked by common attributes. The Persona Score is a measure of the transaction risk generated by Persona Technology. It is designed to detect emerging fraud across Kount’s vast network of online businesses and their transactions. Continued abuse of our services will cause your IP address to be blocked indefinitely.Persona Technology is a real-time unsupervised machine learning algorithm that identifies direct and indirect linkages between transactions. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms.

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